Privacy Policy

1. Introduction

Susquehanna Auto, Inc. ("we," "our," or "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at susquehannaautohub.org or use our automotive sales and services.

Please read this Privacy Policy carefully. By using our website or services, you consent to the data practices described in this policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our website or services.

This Privacy Policy is designed to comply with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

2. Information We Collect

2.1 Personal Information

We collect personal information that you voluntarily provide to us when you:

• Fill out forms on our website
• Contact us via phone, email, or in person
• Subscribe to our newsletters or communications
• Request information about our vehicles or services
• Schedule appointments or services

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and usage, including:

• Internet Protocol (IP) address
• Browser type and version
• Operating system
• Referring website
• Pages viewed and time spent on pages
• Date and time of visit
• Device identifiers

2.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and track information about your browsing activities. Please see our Cookies and Tracking section below for more information.

3. How We Use Your Information

We use the information we collect for various purposes, including:

3.1 Service Delivery

• Processing your inquiries and service requests
• Scheduling and managing appointments
• Providing automotive sales and maintenance services
• Communicating with you about your vehicle or service

3.2 Communication

• Responding to your questions and requests
• Sending service reminders and appointment confirmations
• Providing updates about our services (with your consent)
• Sending promotional communications (with your opt-in consent)

3.3 Improvement and Analytics

• Analyzing website usage to improve our online experience
• Understanding customer needs to enhance our services
• Conducting research and analytics

3.4 Legal and Security

• Complying with legal obligations
• Protecting our rights and the safety of others
• Preventing fraud and unauthorized access
• Enforcing our terms and conditions

4. Data Sharing and Third Parties

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:

4.1 Service Providers

We may share your information with trusted third-party service providers who perform services on our behalf, including:

• Website hosting and maintenance
• Email delivery services
• Payment processing (if applicable)
• Analytics services
• Customer support tools

These service providers are contractually obligated to protect your information and may only use it to perform services for us.

4.2 Legal Requirements

We may disclose your information if required by law, court order, or other legal process, or if we believe disclosure is necessary to:

• Comply with applicable laws, regulations, or legal requests
• Protect our rights, privacy, safety, or property
• Enforce our agreements or policies
• Respond to an emergency

4.3 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any change in ownership via our website.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure server infrastructure with encryption (SSL/TLS)
• Access controls and authentication measures
• Regular security assessments and updates
• Employee training on data protection
• Secure backup and recovery procedures

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:

• Service Records: Retained for the duration of our business relationship plus 7 years for legal and warranty purposes
• Marketing Data: Retained until you withdraw consent or request deletion
• Website Analytics: Aggregated data retained indefinitely; individual session data retained for 26 months
• Communication Records: Retained for 3 years after last contact

When data is no longer needed, we securely delete or anonymize it.

7. Your Rights

Depending on your location, you may have certain rights regarding your personal information:

8. How Users Can Delete Their Data

If you would like us to delete your personal information from our records, you have several options:

Alternative Contact Methods:

• Phone: Call us at +1 618-440-6725 and request to speak with our data protection officer
• Mail: Send a written request to our address listed in the Contact Information section below
• In Person: Visit our location at 960 Hellam St, Wrightsville, PA 17368

Please include the following information in your deletion request:

1. Your full name
2. Email address associated with your account (if applicable)
3. Phone number on file (if applicable)
4. Specific data you would like deleted (or "all personal information")
5. Verification of your identity (we may require additional verification)

Note: We may retain certain information as required by law or for legitimate business purposes, such as maintaining service records for warranty claims or complying with legal obligations.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small data files stored on your device that help us:

• Remember your preferences and settings
• Understand how you use our website
• Improve our website and services
• Deliver relevant content

9.1 Types of Cookies We Use

• Essential Cookies: Required for basic website functionality, such as navigation and form submissions
• Analytics Cookies: Help us understand website usage patterns (e.g., Google Analytics)
• Marketing Cookies: Used to deliver relevant advertisements (only with your consent)

9.2 Managing Cookies

You can control cookies through your browser settings. Our website displays a cookie consent banner that allows you to:

• Accept all cookies
• Reject non-essential cookies
• Customize your cookie preferences

For more detailed information, please see our Cookie Policy.

10. Children's Privacy

Our website and services are not intended for children under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from children under these ages.

If we become aware that we have collected personal information from a child under the applicable age without parental consent, we will take steps to delete that information promptly. If you believe we have collected information from a child, please contact us immediately using the information provided below.

Parents or guardians who wish to allow their children to use our services should supervise such use and contact us with any questions or concerns.

11. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

• Post the updated Privacy Policy on our website
• Update the "Last Updated" date at the top of this policy
• Notify you via email if you have an account with us (for significant changes)
• Display a prominent notice on our website for major changes

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information. Your continued use of our website and services after any changes constitutes acceptance of the updated policy.

12. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Gdpr-Specific Contact

For GDPR-related inquiries, EU residents may contact our data protection representative at the email address above. We will respond to your request within 30 days.

Supervisory Authority

Under GDPR, you have the right to lodge a complaint with a supervisory authority in your jurisdiction if you believe your data protection rights have been violated. California residents may contact the California Attorney General's office.